Trade: business regulation; use of an individual's name, likeness, voice, or image for purposes of trade; prohibit under certain circumstances. Creates new act.

This bill, called the "identity, consent, ownership, and name rights act," would regulate how a person's name, likeness, voice, or image can be used by others in Michigan. It would make these aspects of an individual their exclusive personal and intellectual property, requiring written consent for commercial use, with some exceptions for news, commentary, or incidental use. The bill also outlines how these rights can be transferred and inherited after death, and allows individuals to sue for damages if their rights are violated.

No official summary on file for this bill · generated by Gemini 2.5 Flash from its full text