Enacts the "fair cart act"; establishes safeguards against deceptive algorithmic pricing practices; outlines permitted pricing practices and safe harbors; requires consumer pricing transparency; provides for compliance guidance and enforcement and educational outreach.

This bill, called the "fair cart act," aims to protect consumers from deceptive pricing practices by companies using artificial intelligence and other technologies. It prohibits companies from using personal data to unfairly increase prices without clear disclosure, while still allowing for personalized discounts and dynamic pricing based on market conditions. The act requires companies to be transparent about how prices are determined and sets penalties for violations.

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